Apple’s biggest hardware event of 2026 is happening today, September 9, at Apple Park in Cupertino, California. The “Surprise and Shine” event starts at 10:00 AM PT, or 10:30 PM IST in India, and viewers can watch it live on Apple’s official website, Apple TV app and YouTube channel. This year’s event is expected to go beyond a regular iPhone refresh, with Apple potentially unveiling its first foldable iPhone and changing how the iPhone 18 lineup is launched. It will also mark the first major Apple keynote under new CEO John Ternus.
Apple iPhone 18 Price And Launch: What To Expect?
Apple has not confirmed the prices or launch details. The iPhone 18 Pro and iPhone 18 Pro Max are expected to headline the September event, while the standard iPhone 18 could be pushed to spring 2027. This staggered strategy is one of the biggest changes expected from Apple this year.
The Pro models are expected to cost more than their predecessors, although the final India prices will only be known after the event. The first foldable iPhone is expected to sit much higher, with reports pointing to a price above $2,000.
iPhone 18 Pro And Pro Max: The Expected Upgrades
The iPhone 18 Pro models are expected to bring Apple’s new A20 Pro chip, improved battery performance and camera changes. A variable-aperture camera is among the more interesting leaks, potentially giving the main camera greater control over incoming light.
The display design could also change, with reports suggesting a smaller Dynamic Island. However, details surrounding under-display Face ID remain uncertain and should not be treated as confirmed.
First Foldable iPhone Could Be The Real Headliner
Apple’s first foldable iPhone is expected to use a book-style design, with reports pointing to a smaller outer screen and a much larger internal display of around 7.8 inches. It may be marketed under the “iPhone Ultra” or another name, but Apple has not confirmed the branding.
The bigger story is not simply the folding screen. Apple is reportedly entering the category with a focus on a thinner design and a less noticeable crease, while durability, hinge strength and water resistance remain major challenges. Reuters describes the product as Apple’s biggest iPhone design change since the iPhone X.
What Are the Major iPhone 18 Pro Upgrades Expected?
- A20 Pro chip: Expected to deliver faster performance and better power efficiency.
- Camera upgrades: A new variable aperture main camera is rumoured for improved light control and photography.
- Smaller Dynamic Island: Apple could reduce its size through changes to the Face ID system.
- Better battery life: The Pro models are expected to offer improved battery performance.
- C2 modem: Apple is expected to use its next-generation in-house modem for improved connectivity and efficiency.
- Pro camera controls: The camera app could gain features such as focus peaking, manual focus, waveform and histogram tools.
- Display changes: The Pro models could receive further display improvements, although exact details remain unconfirmed.
- Apple Intelligence: New AI-powered features are expected alongside iOS 27.
Apple Watch, AirPods And The Detail To Watch Tonight
The event is also expected to bring the Apple Watch Series 12 and Watch Ultra 4, potentially with faster chips and new health and fitness features. AirPods 5 could also appear, with reports pointing to a new chip and additional health related functions.
For Indian viewers, the event begins at 10:30 PM IST. It is expected to stream through Apple’s website, Apple TV and YouTube, with the Apple Developer app also listed as a viewing option.
The bigger takeaway
The most important point tonight may not be a single camera or processor upgrade. If Apple actually splits the iPhone 18 rollout, September will become a Pro and foldable event rather than a complete iPhone generation launch. That would give Apple a new two stage strategy for its flagship phone lineup, something worth watching as closely as the hardware itself.
