Amazon Great Indian Festival 2026: Big Savings on Top Mirrorless Cameras Under ₹70,000 for Photography Lovers

Amazon Great Indian Festival 2026 brings exciting mirrorless camera deals under ₹70,000, with attractive discounts, HDFC Bank offers, cashback and EMI options for photography enthusiasts.

By: Sambhav Mishra
Last Updated on: Nov 02, 2026 16:10 IST
Published on: Nov 02, 2026 16:08 IST
Amazon Great Indian Festival 2026

The Amazon Great Indian Festival 2026 presents the perfect opportunity to upgrade your camera without breaking the bank. The ongoing Diwali Edition that kicked off on 28 October offers exciting deals in electronics, cameras, and many other popular categories. Besides that, customers can avail an additional 10% discount when paying with HDFC bank credit cards and during Credit card EMI transactions. The customers using Amazon Pay card can also enjoy additional cashback offers and Prime members can earn extra rewards on eligible purchases. From Canon to Sony and Nikon, the customers should check the best mirrorless cameras under ₹70,000 during the sale.

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Amazon Great Indian Festival 2026: Save Big on These 5 Mirrorless Cameras

  • Sony Alpha ZV-E10 is a good option for beginners and vloggers looking for a camera with 4K video recording during Amazon Great Indian Festival 2026.
  • Canon EOS R50 comes with a 24.2MP sensor, advanced autofocus and an 18-45mm kit lens for photography and video shooting.
  • Panasonic LUMIX G7 offers 4K recording, a 14-42mm lens and an electronic viewfinder for everyday photography.
  • Fujifilm X Half stands out with its retro design, Film Simulation modes and compact body for street and travel photography.
  • Sony Alpha ZV-E10K includes a 16-50mm power zoom lens, making it a practical choice for beginners exploring photography and vlogging.
01

Sony Alpha ZV-E10 (Body Only)| APS-C Interchangeable-Lens Mirrorless vlog Camera| 24.2 MP|Advanced Autofocus | Clear Audio & 4K Movie Recording | Content Creators, Youtubers, Vloggers

4.0

₹54490

The Sony Alpha ZV-E10 is a great choice for photographers, videographers, and content creators who need a compact camera with extraordinary features. With a resolution of 24.2 MP, the APS-C Exmor CMOS sensor manages to deliver quality pictures and allows filming in 4K. It also comes with the latest autofocus technology that is meant to ensure sharpness in the pictures regardless of the shooting condition. The camera is built to work with easily interchangeable lenses which can be used for different purposes from portrait photography to video production. Its light-weight design makes it a good device to carry around for outdoor shooting and every-day filming.

Why choose this?

Reasons to consider the Sony Alpha ZV-E10 include the fact that it offers 4K video recording, advanced autofocus technology, and is designed specifically for vlogging. Its APS-C sensor guarantees the quality of images shot while the interchangeable lens technology gives the user more possibilities.

What do users on Amazon say?

According to reviews, customers appreciate that the camera delivers quality video and autofocus technology, as well as value for money. 

₹54,490 | M.R.P.: ₹61,990 | Discount: 12%

Specifications

  • Sensor: 24.2MP APS-C Exmor CMOS
  • Lens Mount: Sony E
  • Video Recording: 4K
  • Autofocus: Advanced autofocus
  • Aspect Ratio: 3:2
  • Sensor Type: CMOS

Pros

  • Features a 24.2MP APS-C sensor for detailed photographs.
  • Supports 4K video recording with oversampling.

Con

  • Touchscreen functionality could be better.
02

Canon EOS R50 RF-S18-45mm f/4.5-6.3 is STM Mirrorless Camera (Black)- 4K Video Vlogging with 24.2 MP

3.9

₹64989

The Canon EOS R50 is an excellent choice for both photographers and content makers who are in search of a mirrorless camera equipped with an adaptable kit lens. It includes a 24.2 MP APS-C CMOS sensor beside DIGIC X image processing technology, which allows it to take quality images while maintaining smooth performance levels. The camera has a 4K recording capability of 30fps and can do 6K oversampling, allowing it to serve well for vlogging and video productions. It also combines Dual Pixel CMOS AF II technology with 651 AF points, which ensures success in tracking moving objects. The provided RF-S 18-45mm lens allows for different types of photography.

Why choose this?

The Canon EOS R50 combines a high-resolution sensor, state-of-the-art autofocus, and 4K filming capabilities all in one small package. Its 18-45mm kit lens makes it suitable for new users, who can have fun without needing to buy additional lenses right away.

What do users on Amazon say?

Users express a positive opinion regarding the camera’s image quality, autofocus, and its usability. Its video capabilities and user-friendly options get good reviews as well and make it a frequent choice for first-time users. 

₹64,989 | M.R.P.: ₹75,995 | Discount: 14%

Specifications

  • Sensor: 24.2MP APS-C CMOS
  • Image Processor: DIGIC X
  • Lens: RF-S18-45mm f/4.5-6.3 IS STM
  • Autofocus: Dual Pixel CMOS AF II
  • Autofocus Points: 651
  • Video Recording: 4K UHD at up to 30fps
  • Continuous Shooting: Up to 15fps

Pros

  • Includes an 18-45mm lens for versatile photography.
  • Offers fast autofocus with subject-tracking capabilities.

Con

  • The bundled lens has a limited maximum aperture.
03

PANASONIC LUMIX G7 4K Mirrorless Optical Zoom Camera, with 14-42mm MEGA O.I.S. Lens, 16 Megapixels, 3 Inch Touch LCD, DMC-G7KS (USA SILVER)

4.2

₹64536

The Panasonic LUMIX G7 is a great choice for amateur and professional photographers who want a mirrorless camera that supports 4K video recording. It has a 16MP Live MOS sensor that takes beautiful pictures and allows for 4K Ultra HD video recording. The camera comes with MEGA O.I.S. 14-42 mm lens making it suitable for daily photography, portrait, and travel photography. Thanks to its quick autofocus system with 49 focus points, users will have no trouble capturing moving objects. The LCD screen is 3 inches long too so this makes shooting pictures even easier. With Wi-Fi, you can transfer the photos to an appropriate device of yours.

Why choose this?

Panasonic LUMIX G7 is great because it offers 4K videos, interchangeable lens system, and multi 4K photo modes meaning you will be able to capture memorable moments from a recorded video. Its compact size makes it easier to carry compared to digital single-lens reflex (DSLR) cameras. 

What do users on Amazon say?

It is interesting that users are satisfied with its video quality, picture quality, weight, and ease of use. However, some people complain about its image stabilization.

₹64,536 | M.R.P.: ₹87,124 | Discount: 26%

Specifications

  • Sensor: 16MP Live MOS
  • Image Processor: Venus Engine
  • Lens: 14-42mm MEGA O.I.S.
  • Autofocus: Contrast Detection
  • Autofocus Points: 49
  • Video Recording: 4K Ultra HD
  • Display: 3-inch touchscreen LCD
  • Viewfinder: Electronic
  • Colour: Silver

Pros

  • Supports 4K Ultra HD video recording.
  • Features a touchscreen display and electronic viewfinder.
  • Offers multiple 4K Photo shooting modes.

Con

  • Uses an older 16MP sensor.
04

Fujifilm X Half 17.7MP 1 inch CMOS Sensor with 10.8mm f/2.8-11 Lens|Retro Style mirrorless Compact Travel Camera|2k vlogging for Street/Lifestyle - Black

4.1

₹45999

The Fujifilm X Half is made especially for photo lovers who would like a retro feel in their photography and a simple and unique photographic experience. It contains a CMOS sensor of 1-inch and 17.7 megapixels plus a lens of 10.8 mm and a maximum aperture of f/2.8 to f/11, which makes it appropriate for street photography, travel experiences, and other day-to-day situations. Usability features such as vertical shooting, 2 in 1 image option, and Film Simulation modes are also available, allowing for unique photos to be taken. It weighs only 240 grams and the compact size makes it easy to take around as well. The camera has 2K video features for casual vlogging as well.

Why choose this?

The Fujifilm X Half model stands out for its vintage design and film-style photography process. The camera comes with built-in Film Simulation modes, which allows one to use various color effects. The presence of an optical viewfinder and physical Frame Advance Lever makes it even more appealing from the retro point of view.

What do users on Amazon say?

Buyers appreciate its compact design, stylish appearance and enjoyable shooting experience. One user particularly liked the manual focus ring, aperture control and optical viewfinder, describing the camera as a distinctive option for creative photography.

Price: ₹45,999 | MRP: ₹76,999 | Discount: 40%

Specifications:

  • 17.7MP 1-inch CMOS sensor
  • 10.8mm f/2.8-11 fixed lens
  • Vertical and 2-in-1 shooting formats
  • Fujifilm Film Simulation modes
  • Optical viewfinder
  • 2K video recording
  • 2.4-inch screen
  • ISO 100-12800
  • Weight: 240g

Pros:

  • Lightweight and pocket-friendly design
  • Retro styling with physical controls

Con:

  • Fixed lens limits shooting flexibility
05

Sony Alpha ZV-E10K (Previously ZV-E10L)| APS-C Interchangeable-Lens Mirrorless vlog Camera|Upgraded SELP1650 (Ver 2) Power Zoom Lens | 24.2 MP|4K Recording |Made for Creators

3.7

₹61499

The Sony Alpha ZV-E10K is an excellent pick for someone who is just starting out and is into photography and video-making. This camera boasts a 24.2MP APS-C Exmor CMOS sensor along with a BIONZ X image processor to give excellent photograph and video results. In addition, the camera is capable of 4K video recording and shooting in 6K format. The included advanced 16-50mm power zoom lens offers great shooting flexibility. Everything is further complemented by a 3-inch fully articulated touch-screen display which makes shooting selfies, vlogs, and videos more fun and extremely easy. It also has 425-point hybrid autofocus to track subjects effectively.

Why choose this?

This affordable camera from Sony offers astrophotography features, interchangeable lens capability, and records videos in 4K format.

What do users on Amazon say?

The buyers report that they are really satisfied with the camera's excellent picture and video quality, compact design, and user-friendliness.

Price: ₹61,490 | MRP: ₹72,990 | Discount: 16%

Specifications:

  • Sensor: 24.2MP APS-C Exmor CMOS
  • Image Processor: BIONZ X
  • Lens: 16-50mm Power Zoom (SELP1650)
  • Lens Mount: Sony E-mount
  • Autofocus: 425-point Hybrid AF
  • Continuous Shooting: Up to 11fps
  • Connectivity: Wi-Fi and Bluetooth
  • Colour: Black

Pros:

  • Beginner-friendly controls and autofocus
  • Flip-out screen for vlogging

Con:

  • No in-body image stabilisation

Which Are the Top 5 Mirrorless Cameras to Consider During Amazon Great Indian Festival 2026?

Explore five mirrorless cameras worth considering during the Amazon Great Indian Festival 2026, with exciting discounts on popular brands such as Sony, Canon, Panasonic and Fujifilm.

Mirrorless Camera Model

M.R.P.

Sale Price

Discount

Sony Alpha ZV-E10 (Body Only)

₹61,990

₹54,490

12%

Canon EOS R50 with RF-S18-45mm Lens

₹75,995

₹64,989

14%

Panasonic LUMIX G7 with 14-42mm Lens

₹87,124

₹64,536

26%

Fujifilm X Half 17.7MP Compact Camera

₹76,999

₹45,999

40%

Sony Alpha ZV-E10K with 16-50mm Lens

₹72,990

₹61,490

16%

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FAQ's

  • When does the Amazon Great Indian Festival Diwali Edition 2026 start?
    The Amazon Great Indian Festival Diwali Edition 2026 goes live on October 28, 2026, offering sales on various products like electronics, cameras, and others.
  • Are there any offer for mirrorless cameras during the Amazon sale?
    Yes, various discounts and offers like discounts of HDFC Bank cards, No-Cost EMI and cashback on selected mirrorless cameras are available during the Amazon Great Indian Festival sale.
  • Are mirrorless cameras priced below 70,000 available during the Amazon Great Indian Festival?
    Yes, many cameras from brands like Sony, Canon, Panasonic, and Fujifilm are priced below ₹70,000 during the festival.