Shashvat Vats

Head (Content To Commerce)

shashvat.vats@jagrannewmedia.com

Shashvat has been working in the content and revenue domain for more than a decade. Even though an engineer by degree, Shashvat has been instrumental in understanding user trends with respect to market standards and producing content that can impact readers in synchronization with business stream. With his expansive work portfolio with Times Of India, Economic Times, SaaS Labs, Dabur, and many more, Shashvat has always find value in providing in-depth information on products/services and topics that appeal users' interest. Being a marketing+sales geek, he has ensured to create an authentic base of articles giving out intense and well-researched product details so that users who are in pursuit of a particular item gets a genuine and unbiased point of view. Being a content to commerce head in JNM, Shashvat ensures to adhere with Google guidelines and match the content with perfect strategy so as to bridge users' interest with credible information. Along with this, Shashvat also drives revenue for JNM with a complete authentic outlook and go-to-market tactics.

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