Mivi First Smartphone Launch in India on September 26: What We Know

Mivi Smartphone Price and Launch Date

Mivi’s first smartphone will officially launch in India on September 26, 2026. The company has not announced the launch price yet, and there is no confirmed information about its exact positioning.

The phone will be sold through Flipkart, with the e-commerce platform already carrying its teaser page. Mivi has also shown the handset in a green colour option, with a flat-looking rear panel and rounded corners.

What is confirmed so far:

• Launch date: September 26, 2026
• Sales platform: Flipkart
• Colour teased: Green
• Design: Flat rear panel with rounded corners
• Price: Not announced
• Phone name: Not announced

What We Know About the Mivi Phone

Mivi has deliberately revealed very little, making the launch more of a teaser campaign than a specification announcement. The company is expected to share more information during the weeks leading up to September 26.

• Display: Size, resolution and refresh rate remain unknown.
• Processor: Mivi has not confirmed the chipset or performance category.
• Cameras: The camera setup and sensors have not been shown clearly.
• Battery: Capacity and charging speed are still under wraps.
• Software: The Android version and Mivi’s software approach are unknown.
• Connectivity: It has not yet been confirmed whether the phone will support 4G or 5G.

Why Mivi Is Entering the Smartphone Market

Mivi is better known for TWS earbuds, Bluetooth speakers, soundbars and other audio products. Moving into smartphones therefore marks a major change in its business rather than simply adding another product to its existing audio range.

The timing is also interesting. Mivi's smartphone push comes shortly after Fire-Boltt entered the phone market with its Boltt brand, showing that Indian wearable and audio companies are increasingly looking beyond their traditional categories.

Another important development is Mivi’s appointment of Himanshu Tandon as Chief Business Officer. His previous experience with POCO India and CMF by Nothing gives the company an executive with direct experience in smartphone launches and online sales.

What Could Make or Break Mivi’s First Phone

The biggest unknown is not simply the phone’s hardware, but how Mivi plans to compete. An online-first launch on Flipkart gives the company a direct route to price conscious buyers, but the smartphone market demands more than attractive specifications.

Our take: Mivi’s existing audio customer base could give the phone an initial audience, while Tandon’s smartphone-industry experience may help with pricing and positioning. But long-term success will depend on software updates, service support, spare parts and how aggressively Mivi prices its first handset.

For now, September 26 is the date to watch. The next major reveal should clarify whether Mivi is targeting the entry-level market or aiming higher.