Best Lipstick Brands in India: 10 Popular Picks for Every Makeup Look (September 2026)

India's Best lipstick brands include Maybelline, Lakmé, Nykaa, SUGAR, Swiss Beauty & others. Check out these 10 long-wear matte, liquid, and glossy options across budgets for every occasion as per your makeup look.

By: Parul Rishi
Last Updated on: Sep 17, 2026 16:35 IST
Published on: Sep 17, 2026 16:31 IST
Lipstick Brands in India

Are you confused about which lipstick brands to choose because of so many options available in the market? Maybelline, Lakme & Nykaa are the most common lipstick brands in the Indian beauty market that provide some of the best shades in matte and glossy finishes with hydrating formulations. Other brands such as Swiss Beauty, MARS, SUGAR, Colorbar, Faces Canada, Pilgrim & Iba also provide options in different finishes & budget segments. Here we have shortlisted 10 picks of the best lipstick brands in India for your office, casual outing or any special occasion. 

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Most Recognised Lipstick Brands in India

  • Maybelline New York

Maybelline is one of the strongest contenders in India's makeup market for lip products in a variety of shades & finishes. It is known for its long-wear formulas in the budget segment.

  • Lakmé

Lakmé is one of India's established homegrown beauty brands and is known for its strong lipstick presence. Its 9 To 5 range is for a lasting and office-going makeup look. Its portfolio includes matte, liquid & more comfortable formulations. 

  • Nykaa Cosmetics

Nykaa is another name in the makeup portfolio alongside its beauty retail platform. Its lipstick range includes creamy mattes, liquid lipsticks & transfer-resistant formulas. 

10 Best Lipsticks From Popular Lipstick Brands in India

We have enumerated below some of the best lipsticks from popular brands available in India, along with their most important features, so that you can read and understand which shade will be better for you. 

Nykaa Matte to Last Liquid Lipstick

Nykaa Matte is a liquid lipstick in the 18 Chai shade and has a liquid matte formulation. The product comes in a 5ml liquid format. It has an all-day wear formula that is paraben-free. Vitamin E is included in the formulation to keep the lips soft. The shade is good for everyday makeup because of its subtle shade. 

Shade

18 Chai

Why Consider Nykaa Matte to Last?

This is a liquid matte lipstick great for everyday wear as it is versatile for office, casual & day-to-day makeup looks.

Price

MRP: ₹749  |  Discount: 33%   | Current Price: ₹499 (As priced on September 17th, 2026)

Maybelline SuperStay Vinyl Ink Liquid Lipstick

Maybelline SuperStay Vinyl Ink Liquid Lipstick in shade Witty is a matte liquid lipstick that provides a high-gloss, vinyl-inspired appearance & targets long-lasting colour. It provides ultra-pigmented colour with up to 16-hour wear & smudge-free performance. It is recommended to shake the product for 5 seconds before application for a smooth finish. 

Shade

Witty

Why Consider Maybelline SuperStay Vinyl Ink?

If you want glossy lips with long-lasting colour this is one of the most unique options on the list. It has the combination of vinyl-like shine with the convenience of a liquid lipstick.

Price

MRP: ₹849   |  Discount: 45%   | Current Price: ₹466  (As priced on September 17th, 2026)

Lakmé Powerplay Priming Matte Lipstick 

Lakmé Powerplay Priming Matte Lipstick in Roseatte Red shade is for users who want a traditional bullet lipstick with long-wearing performance. It has a 3.6 g formula and a matte finish that incorporates 2X primer technology. It glides smoothly onto the lips and provides intense colour payoff. The formula can provide up to 14 hours of intense matte wear and is smudge-proof and transfer-proof. 35 shades are also available in the range.

Shade

Roseatte Red

Why Consider Lakmé Powerplay?

This Lakmé lipstick provides intense matte colour in a convenient bullet format. The prime infused formula & range of broad shades make it great for everyday & long-duration makeup.

Price

MRP: ₹550  |  Discount: 29%   | Current Price: ₹390 (As priced on September 17th, 2026)

Swiss Beauty Matte Hour Liquid Lipstick

Swiss Beauty Matte Hour Liquid Lipstick has intense matte colour & long-lasting wear. The Cinnamon Sour shade & liquid formulation provide a matte finish for all skin tones. Its highly pigmented formula provides colour payoff in a single swipe. The formula is enriched with Vitamin E and nourishing oils. According to Swiss Beauty, this formula can provide up to 10-hour wear and is non-transfer, waterproof & smudge-proof. The range has 18 shades covering everyday and statement looks.

Shade

Cinnamon Sour

Why Consider Swiss Beauty Matte Hour?

Women can pick this Swiss Beauty lipstick for its highly pigmented liquid matte formula with long-wearing & non-transferable properties. This shade works for someone looking for a warm and statement lip colour.

Price

MRP: ₹249  |  Discount: 10%  | Current Price: ₹224  (As priced on September 17th, 2026)

MARS Creamy Matte Long Lasting Lipstick

MARS Creamy Matte Long Lasting Lipstick is for women who want the appearance of a matte lipstick without giving up a creamy application. It is marketed in a 3.2 g lipstick format which has a smooth & silky consistency. The weightless formula of this lipstick glides onto the lips & provides rich colour in a single swipe.

Shade

12-Khoobsurat Kuchipudi

Why Consider MARS Creamy Matte Lipstick?

MARS option can be picked when you prefer a creamy matte lipstick with easy application. Its combination of pigmentation, lightweight texture & moisturising benefits makes it right for regular makeup looks.

Price

MRP: ₹193  |  Discount: 3%   | Current Price: ₹193  (As priced on September 17th, 2026)

FACES CANADA Ultime Pro HD Intense Matte Lipstick + Primer

FACES CANADA Ultime Pro HD Intense Matte Lipstick has a combination of matte lipstick with primer. Tea Rose 10 shade of this lipstick is a nude option which is available in a 1.4g crayon format. The product provides up to 9 hours of wear and also maintains a lightweight feel on the lips. This FACES CANADA lipstick has non-feathering & non-sticky characteristics apart from that it is cruelty-free & paraben-free.

Shade

Tea Rose 10

Why Consider FACES CANADA Ultime Pro?

The built-in primer of this lipstick is the main point of difference that sets this lipstick apart from other listed products here. It is suitable for users who want a smooth matte finish with long-wearing colour without adding a separate lip primer to their makeup routine.

Price

MRP: ₹849 |  Discount:  24% | Current Price: ₹649 (As priced on September 17th, 2026)

Colorbar Velvet Matte Lipstick

Colorbar Velvet Matte Lipstick in Bare 058 shade is a classic matte lipstick for pigmentation and long wear. It is a pencil lipstick with a 4.2g weight and matte finish. It has long-wearing, smudge-proof & transfer-proof benefits. The lipstick has ingredients like castor oil, waxes & other emollient components. 

Shade

Bare 058

Why Consider Colorbar Velvet Matte?

You can pick this brand if you want a traditional matte lipstick with strong pigmentation & long-wearing properties. Its pencil format can also make application simple.

Price

MRP: ₹449 |  Discount: 15 % | Current Price: ₹381  (As priced on September 17th, 2026)

Pilgrim Matte Bullet Lipstick 

Pilgrim Matte Bullet Lipstick in the Nude Kiss shade has a combination of a traditional bullet format with a hydrating formula. It has a matte finish & SPF 30 sun protection. The formula contains Spanish Squalane, Shea Butter, Vitamin E, Macadamia Nut Oil & Hyaluronic Acid to provide nourishment and hydration. It is transferproof & smudgeproof. 

Shade

Nude Kiss

Why Consider Pilgrim Matte Bullet Lipstick?

This Pilgrim matte lipstick has the USP of having a combination of matte colour, SPF 30 & moisturising ingredients. It is for shoppers who want a bullet lipstick with other lip-care-focused features.

Price

MRP: ₹595  |  Discount: 50%  | Current Price: ₹299  (As priced on September 17th, 2026)

Iba Pure Lips Moisture Rich Lipstick

Iba Pure Lips Moisture Rich Lipstick in A72 Maroon Burst shade provides a glossy, creamy lip finish and it comes in a 4 g lipstick pack with ingredients like Vitamin E, coconut oil, castor seed oil, shea butter & aloe vera. The formula provides moisturisation with intense colour. It is vegan, cruelty-free, paraben-free, sulfate-free & alcohol-free.

Shade

A72 Maroon Burst

Why Consider Iba Pure Lips?

You can pick this Iba lipstick for the combination of moisturisation and a glossy finish. It provides an alternative to the many matte lipsticks in this list and can be useful for users who dislike a dry matte appearance.

Price

MRP:  ₹250  |  Discount:  15% | Current Price: ₹212  (As priced on September 17th, 2026)

SUGAR Cosmetics Glide Peptide Serum Lipstick – Sahara Sands

SUGAR Cosmetics Glide Peptide Serum Lipstick in 03 Sahara Sands shade has a combination of traditional lipstick format & serum formula that comes in 4.2g packaging with a velvet matte finish to provide full coverage in one swipe. Its formula has peptides/hyaluronic acid/squalane/bakuchiol/jojoba oil for hydration and nourishment. It lasts up to 8+ hours & smudge-proof and transfer-resistant in nature. The lightweight texture provides a comfortable matte appearance. 

Shade

Sahara Sands

Why Consider SUGAR Glide Peptide Serum Lipstick?

This SUGAR lipstick is a good option for women if their priorities are a matte finish with hydrating ingredients. Sahara Sands can also work as an everyday shade for those who prefer understated lip colours.

Price

MRP:  ₹499 |  Discount: 33%  | Current Price: ₹335 (As priced on September 17th, 2026)

How to Choose the Best Lipstick for Your Needs?

If you know what you actually want then it is easier to choose the product as Matte lipsticks are a great option for a more defined finish and longer wear. Creamy & glossy formulas are more comfortable if your lips tend to feel dry.

For office or everyday makeup, nude, brown, mauve, rose & muted pink shades go really well. For weddings, parties or evening events, deeper reds, maroons & bold shades are more noticeable. 

Liquid lipsticks can provide intense pigmentation and precise application & bullet lipsticks are generally quicker and easier to reapply.

Also Read: 5 Best Maybelline Lip Glosses To Pair With Nude, Pink And Everyday Makeup Looks 

Matte vs Glossy Lipstick: Which Finish Should You Choose?

Feature

Matte Lipstick

Glossy Lipstick

Appearance

Soft, flat or velvety

Shiny and reflective

Wear

Often longer-lasting

Usually needs more reapplication

Best for

Office, events, defined looks

Casual, fresh and dewy looks

Dryness

Some formulas can feel drying

Often feels more comfortable

Application

Requires more precision in some formulas

Generally easier to layer

Best suited to

Long-wear makeup

Hydrated, fresh-looking lips

Comparison of the Best Lipsticks in India

Product

Brand

Finish

Form

Key Benefit

Matte Hour Liquid Lipstick

Swiss Beauty

Matte

Liquid

Up to 10-hour wear

Creamy Matte Lipstick

MARS

Matte

Lipstick

Hydration & moisturisation

Ultime Pro HD Intense Matte

FACES CANADA

Matte

Crayon

9-hour long-lasting

Velvet Matte Lipstick

Colorbar

Matte

Pencil

Long-wearing & smudge-proof

Matte Bullet Lipstick

Pilgrim

Matte

Pencil

SPF 30 & hydration

Pure Lips Moisture Rich

Iba

Glossy

Crayon

Moisturising formula

Glide Peptide Serum Lipstick

SUGAR

Matte

Stick

Peptides & hyaluronic acid

Matte to Last Liquid Lipstick

Nykaa

Matte

Liquid

Softening formula

SuperStay Vinyl Ink

Maybelline

High-Glossy

Liquid

Up to 16-hour colour

Powerplay Priming Matte

Lakmé

Matte

Cream

Long wear & primer

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FAQ's

  • Which are the best lipstick brands in India?
    Some of the best lipstick brands in India are Maybelline, Lakmé, Nykaa, SUGAR, Swiss Beauty, Colorbar, MARS, and Faces Canada.
  • Which lipstick finish is suitable for an everyday look?
    A matte, creamy matte or satin finish can work well for everyday makeup as it provides long wear, comfort or shine.
  • Which lipstick shade goes well on all Indian skin tones?
    Check your skin tone and undertone along with the occasion. Nudes, mauves, cinnamon, terracotta, brown, berry, pink & red shades work well for different Indian complexions.
  • What are the ways to keep my lips hydrated while I am wearing long-wear matte lipsticks?
    To prevent lips from drying out, prep them by exfoliating gently and applying a moisturizing lip balm or lip serum before putting on matte or liquid lipstick. You can also look for formulas infused with nourishing ingredients like Vitamin E, Hyaluronic Acid, or Shea Butter.
  • How can I remove transferproof lipsticks?
    Use oil-based cleansers, micellar water with oil or coconut oil to dissolve long-wear and waterproof liquid lipsticks.